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  • Methods and Applications
    Anders Gustafsson; Andreas Herrmann; Frank Huber
    978-3-540-71404-0
    2007
    Edition 4
    • Latest developments in conjoint analysis which is the most important multivariate technique in marketing
    • Covers all hot topics in the field
    • Includes supplementary material: sn.pub/extras
    €180 €162
    10% OFF

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