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  • Taking CRM to the Next Level
    Alexander H. Kracklauer; D. Quinn Mills; Dirk Seifert
    978-3-540-24710-4
    2004
    Edition 1
    • With case studies written by leading experts of top companies (e.g. McKinsey, Procter & Gamble)
    • The reader will learn how to improve his sales, optimize his marketing spendings and his marketing efficiency
    • The editors are from Harvard Business School
    • Includes supplementary material: sn.pub/extras
    €100 €90
    10% OFF

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