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Werbung und Absatzförderung

Kommunikation, Werbeziel, Werbeobjekt, Werbebudget, Absatzquelle, Zielpersonengruppe, Kampagne, Marktsegmentierung, Werbemedien, Werbeeffizienz

Werner Pepels

978-3-322-82644-2

1994
Edition 1
€449 €404
10% OFF

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