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Erfolgsstrategien im Electronic Commerce: • Marken schaffen • Shops gestalten • Kunden bindenDirk Schneider; Philipp Gerbert978-3-322-82265-91999 Edition 1- Das erste Buch, das zeigt, wie Unternehmen den Vertriebskanal 'Electronic Shopping' in ein konsistentes Marketingkonzept integrieren können - mit neuesten Erfahrungen aus den USA.
€201 €18110% OFF