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  • H. Igor Ansoff; Daniel Kipley; A.O. Lewis; Roxanne Helm-Stevens; Rick Ansoff
    978-3-319-99599-1
    2019
    Edition 3
    • Based on Ansoff's classical text, more readable and simplified figures
    • Illuminates a new facet of the developing problem of strategy
    • Represents the most comprehensive exposition of concepts and practical techniques currently available in strategic management
    • Provides a multidisciplinary explanation of strategic behavior and development of practical ‘how to do it’ technology for management in turbulent environments
    • Uses current industry examples throughout the book to solidify the concepts

    €120

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