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  • Strategy, Analysis, Decision, Implementation
    Hermann Simon; Martin Fassnacht
    978-3-319-99456-7
    2019
    Edition 1
    • The most comprehensive resource on price management, covering all key dimensions and applicable to all types of industries and organizations
    • Features dozens of examples and case studies from around the world
    • Integration of theoretical rigor with practical relevance will appeal to managers, researchers, and students alike
    • Adaptation of the authors’ leading German-language text (in four editions), highlighting the most current innovations in pricing, including new price metrics, Big Data applications, two-sided price systems, negative prices, and digital payment systems such as bitcoin
    • Authors are the foremost experts on pricing, actively consulting and teaching

    €140

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