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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

Nina Krey; Patricia Rossi

978-3-319-99181-8

2018
Edition 1
- Explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience
- Features cutting-edge research based on theory and rigorous research methodology
- Provide insights for marketing theory and practice
- Features the full proceedings from the 46th Academy of Marketing Science (AMS) Annual Conference
€578 €520
10% OFF

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