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  • Cornelia Ilie; Catherine Nickerson; Brigitte Planken
    978-3-319-96475-1
    2019
    Edition 1
    • Offers a range of approaches to teaching business discourse that are grounded in the latest research
    • Features case studies which illustrate business discourse examples, and includes interviews with prominent business discourse teachers
    • Demonstrates how a range of different research perspectives may be applied to teaching, including pragmatics, discourse analysis, rhetoric and language for specific purposes
    • Offers readers a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well as a variety of research-based ideas that can be translated easily into a classroom setting

    €120

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