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  • World, Discourse, Representation
    Selena Nemorin
    978-3-319-96217-7
    2018
    Edition 1
    • Offers a comprehensive critical introduction to neuromarketing as a cultural phenomenon and as a system of consumer surveillance
    • Connects research across media and communication studies, cultural studies, marketing, science and technology studies, and surveillance studies
    • Examines neuromarketing as a contemporary form of market research that uses brain and bio-imaging technology to track how consumers respond to advertising stimulus

    €100

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