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  • Designing New Product Experiences
    Carlos Velasco; Charles Spence
    978-3-319-94977-2
    2019
    Edition 1
    • Presents state-of-the-art research from leading academics and practitioners working in the field
    • Brings both experimental psychology and neuroscience to the context of packaging design
    • Offers an insight into the way new technology will transform the way products are experienced and thus how businesses are run
    €300 €270
    10% OFF

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