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  • Fifth International Conference, 2018
    Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Alexander Chernev
    978-3-319-92084-9
    2018
    Edition 1
    • Puts a special emphasis on branding in the digital age
    • Presents the latest research findings on national brand and private label marketing
    • Includes interdisciplinary contributions from a wide variety of areas

    €180

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