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  • Cross-cultural Interactions and Service Quality
    Piyush Sharma
    978-3-319-91941-6
    2019
    Edition 1
    • Identifies gaps in existing literature on ICSEs and is one of the first books devoted exclusively to this topic
    • Provides both theoretical analysis as well as practical suggestions for those in the marketing industry
    • Offers future research directions for the field

    €110

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