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  • How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
    Iva Petkova
    978-3-319-90707-9
    2018
    Edition 1
    • Contains substantial empirical research drawing from several years of interviews and study into luxury fashion brands and their e-commerce disruptors/partners
    • Presents a current study of the trending, exciting topic of industry disruption by outsider technology companies/entrepreneurs
    • Will hold value for sociologists, economists and scholars of fashion, business, branding and company culture

    €46

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