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  • How Marketers without a Data Science Degree can use AI, Big Data and Bots
    Peter Gentsch
    978-3-319-89957-2
    2019
    Edition 1
    • Offers a guide to how to implement AI and Algorithmics in your business: from identifying market potential to chatbot customer communication
    • Applies the lessons of AI in logistics and manufacturing to help build an AI and Algorithmic business model for marketing and sales
    • Presents entrepreneurial toolkits and solutions, devised by a serial entrepreneur
    €100 €90
    10% OFF

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