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  • From Theory to Practical Applications in Different Sectors
    Tonino Pencarelli; Fabio Forlani
    978-3-319-77550-0
    2018
    Edition 1
    • Explains how the adoption of experience logic can act as a new driver for the management of marketing processes
    • Reviews the international literature and makes conceptual observations on the experiential perspective
    • Examines, with the aid of case studies, the application of experience logic in different sectors

    €220

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