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  • Private Label versus Manufacturer Brands in the Consumer Goods Industry
    Ranga Chimhundu
    978-3-319-75832-9
    2018
    Edition 1
    • Responds to the call for researchers to examine other non-traditional marketing environments
    • Explores the history of private label brands, providing definitions and background knowledge
    • Examines the role of consumer choice in the context of fast moving consumer goods (FMCG)
    €220 €198
    10% OFF

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