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  • A Shifting Paradigm
    James Agarwal; Terry Wu
    978-3-319-74129-1
    2018
    Edition 1
    • Highlights emerging marketing theories and frameworks in the context of emerging economies
    • Focuses on contemporary shifts in global markets, institutions, and policies, as well as emerging threats and opportunities
    • Explains how global marketing is changing in a globalized and digital economy

    €400

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