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  • Eli M. Noam
    978-3-319-72000-5
    2019
    Edition 1
    • Offers a primer for students in Media, Communications, Information, and Business
    • Applies elements of a basic MBA curriculum to media management at a level that is clear, comprehensive, and appropriate for students in all fields
    • Utilizes case studies, models, and overviews to offer an entire basic management capstone course in one textbook
    €419 €377
    10% OFF

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