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  • The Science of Pleasing Customers’ Senses
    Diana Derval
    978-3-319-71557-5
    2018
    Edition 1
    • Based on the latest neuroscientific findings on how to design appealing luxury brands in terms of color, contrast, shape, material, sound, scent, and shine
    • Offers templates for creating attractive luxury products and services in 6 steps
    • Guides the reader to understanding and predicting luxury consumers’ behavior and preferences
    • Includes business cases from top brands like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel
    • Includes supplementary material: sn.pub/extras

    €130

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