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  • Eli M. Noam
    978-3-319-71288-8
    2019
    Edition 1
    • Applies dimensions of the MBA curriculum directly relevant to the entirety of the media and digital sector
    • Provides a comprehensive view of the functions of management across the media, communications, and information sector
    • Utilizes case studies, models, and overviews to offer an entire MBA capstone course in one textbook
    €419 €377
    10% OFF

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