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  • Alexander Medcalf
    978-3-319-70857-7
    2018
    Edition 1
    • Considers the development of railway advertising from 1900 to the outbreak of the Second World War in 1939
    • Unravels the complex and ever changing processes behind corporate sales communications and efforts to encourage raiway consumption
    • Contends that the changing face of railway photographic advertising is illustrative of a collective shift in the railways’ corporate mindset

    €100

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