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  • The Role of Bounded Rationality in the Uppsala Model
    Björn Röber
    978-3-319-69102-2
    2018
    Edition 1
    • Presents a thorough discussion of bounded rationality in international business research
    • Includes a rare application of laboratory research in studying international business strategy
    • Applies an interdisciplinary approach to studying the well-known Uppsala model

    €180

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