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  • Navigating the iPhone Revolution
    Claudio Giachetti
    978-3-319-67973-0
    2018
    Edition 1
    • Provides empirical case studies of start-ups in the smartphone industry
    • Explores the key factors that helped each featured start-up sustain growth and development
    • Uses Apple’s iPhone as an example of creating a new market space in the mobile phone industry
    • Includes supplementary material: sn.pub/extras

    €110

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