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  • Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
    Nina Krey; Patricia Rossi
    978-3-319-66023-3
    2018
    Edition 1
    • Provides current research on customer value in a world of evolving technology
    • Examines ways in which marketers can provide greater value for companies, consumers and society
    • Features the full proceedings of the 45th Annual Academy of Marketing Science (AMS) Annual Conference
    • Includes supplementary material: sn.pub/extras
    €400 €360
    10% OFF

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