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Current Perspectives and Future DirectionsHester van Herk; Carlos J. Torelli978-3-319-65091-32017 Edition 1- Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychology
- Covers the main cross-cultural topics in one volume
- Can be used as a text in cross-cultural consumer research courses and as a reference book for researchers and academics
- Includes supplementary material: sn.pub/extras
€220 €19810% OFF