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  • Robert W. Palmatier; V. Kumar; Colleen M. Harmeling
    978-3-319-61985-9
    2018
    Edition 1
    • Presents cutting-edge research from top marketing professionals to speak on trends and future directions of customer engagement
    • Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies
    • Describes the theoretical underpinnings and metrics used to gage customer engagement
    €439 €395
    10% OFF

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