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  • Fourth International Conference, 2017
    Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Kusum L. Ailawadi; María Jesús Yagüe-Guillén
    978-3-319-59701-0
    2017
    Edition 1
    • Presents the latest research findings on national brand and private label marketing
    • Includes interdisciplinary contributions from a wide variety of areas
    • Highlights consumer behaviour after the global crisis

    €180

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