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  • Harnessing Consumer Power
    Friðrik Larsen
    978-3-319-57198-0
    2017
    Edition 1
    • Examines the perceptions that consumers have on Green Branding
    • Employs a cross country perspective comparing Easter Europe and Western European territories
    • Assesses the ingredients of an energy brand such as differentiation, price, image, service and green factors
    • Includes supplementary material: sn.pub/extras
    • Includes supplementary material: sn.pub/extras

    €110

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