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  • Berend Wierenga; Ralf van der Lans
    978-3-319-56941-3
    2017
    Edition 2
    • Complete update of 2008 first edition
    • New chapters on online marketing, social networks, models for customer lifetime value, and behavioral targeting
    • Wierenga is one of the most respected researchers in Marketing Science
    • Includes supplementary material: sn.pub/extras

    €638

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