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  • 5th IC-SIM, Athens, Greece 2016
    Androniki Kavoura; Damianos P. Sakas; Petros Tomaras
    978-3-319-56288-9
    2017
    Edition 1
    • Presents cutting edge and rigorously developed papers on strategic issues in the science of innovation marketing
    • Focuses on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice
    • Contributions are written by scientists, researchers, and practitioners, with a special orientation in strategic marketing
    • Includes supplementary material: sn.pub/extras
    €180 €162
    10% OFF

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