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  • A State of the Art Analysis and Future Directions
    Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade; Michael D. Williams
    978-3-319-52459-7
    2017
    Edition 1
    • Presents a state-of-the-art analysis of eWOM that covers its effect and engagement
    • Offers a complete eWOM reference for scholars and researchers in marketing and information systems
    • Examines current limitations of eWOM and highlights future directions for research in the field
    • Includes supplementary material: sn.pub/extras

    €110

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