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  • A Figurational Approach to People, Organisations, and Markets
    John Connolly; Paddy Dolan
    978-3-319-51571-7
    2017
    Edition 1
    • Examines both commercial and non-commercial settings as well as several interconnected functions and domains such as the wine, brewing, and oil industries, marketing, management, and human resource practices
    • Responds to a fast emerging trend to use a sociological lens in the study of marketing, not limited to specialisms such as consumer behaviour or advertising
    • Brings an innovative lens to understanding how marketing and promotional activities are organized, and the people and processes involved

    €220

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