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  • An Introduction to Theory and Practice
    Mark Anthony Camilleri
    978-3-319-49849-2
    2018
    Edition 1
    • Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product
    • Explains strategic and operations management in the travel and airline industries
    • Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics
    • Includes supplementary material: sn.pub/extras

    €419

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