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  • How CEOs Transform Traditional Companies
    Christoph Franz; Thomas Bieger; Andreas Herrmann
    978-3-319-48938-4
    2017
    Edition 1
    • Learn from top CEOs on how business models are born and evolve
    • Know how some of the world's largest companies approach business models
    • Understand why big data and technological surge is changing business models
    • Includes supplementary material: sn.pub/extras

    €100

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