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  • How to Develop, Manage and Lead Exceptional Communications
    Ralph Tench; Dejan Verčič; Ansgar Zerfass; Ángeles Moreno; Piet Verhoeven
    978-3-319-48860-8
    2017
    Edition 1
    • Identifies characteristics of a high performing communications department
    • Employs a new method to identify ‘excellent’ communications functions
    • Analysis based on 21000 surveys with senior communications professionals and multiple case studies
    • Presents research partnered with the European Association of Communication Directors

    €70

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