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  • Patric Finkbeiner
    978-3-319-48544-7
    2017
    Edition 1
    • Provides the predictors influencing social media acceptance in automotive repair
    • Proposes a comprehensive model for predicting social media acceptance for knowledge sharing in automotive repair
    • Focuses on the automotive aftermarket as major profit generator in the German automotive sector
    • Includes supplementary material: sn.pub/extras
    €280 €252
    10% OFF

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