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  • Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
    Patricia Rossi
    978-3-319-47331-4
    2017
    Edition 1
    • Presents the full proceedings of the 19th Annual Academy of Marketing Science (AMS) World Marketing Congress
    • Provides solid research methodology, theory and practice in marketing
    • Includes topics such as consumer behavior, marketing management, ethics and digital marketing
    • Includes supplementary material: sn.pub/extras
    €578 €520
    10% OFF

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