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  • Concepts, Business Models and Cases
    Carsten Herbes; Christian Friege
    978-3-319-46427-5
    2017
    Edition 1
    • Explains fundamental concepts of renewable energy marketing in an easy to understand and comprehensive way
    • Describes customer preferences towards renewables and helps marketers to design, price, distribute their products and communicate about them
    • Explains legal frameworks of state-led support for renewables in different countries that set the background for marketing of renewables
    • Provides practical examples that illustrate successful marketing strategies
    • Points to opportunities in special markets for renewables such as tourism or e-mobility

    €160

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