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  • Key Elements and Corporate Perspectives for Frugal Innovations
    Cornelius Herstatt; Rajnish Tiwari
    978-3-319-46392-6
    2017
    Edition 1
    • Presents perspectives on innovations across multiple industries in India
    • Analyzes recent developments based on longitudinal observations integrating multinational and Indian corporate perspectives
    • Presents mechanisms to realize world-class products rooted in frugal designs?
    • Features essential elements for frugal innovations
    €180 €162
    10% OFF

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