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  • eBook:Media and Metamedia Management

    Media and Metamedia Management

    Francisco Campos Freire; Xosé Rúas Araújo; Valentín Alejandro Martínez Fernández; Xosé López García
    978-3-319-46068-0
    2017
    Edition 1
    • Recent research in Media and Metamedia Management
    • Results of the I XESCOM International Symposium on Communication Management FROM MEDIA TO METAMEDIA, held November 27th & 28th, 2015 at Santiago de Compostela, Spain
    • Covers the subject from the threefold perspective of the media, as the main industrial and economic players in present---day society; of the media scene, which is suffering the technological transformation; and of the corporate and institutional organizations, whose strategic objective is to be involved in the social mediation processes
    • day society; of the media scene, which is suffering the technological transformation; and of the corporate and institutional organizations, whose strategic objective is to be involved in the social mediation processes
    • Includes supplementary material: sn.pub/extras

    €400

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