Skip to main content

License single eBooks

Your results

Search and filter

Showing 1 - 1 of 1
0 eBooks €0

  • Implications for Market Research and Business Practice
    Andrew R. Thomas; Nicolae Alexandru Pop; Ana Maria Iorga; Cristian Ducu
    978-3-319-45609-6
    2017
    Edition 1
    • Defines the rapidly emerging field of neuromarketing, at the crossroads of economics, neuroscience, consumer behavior, and cognitive psychology
    • Explores the ethical implications of applying powerful tools and technologies for data collection
    • Features contributions from leading scholars and industry leaders, integrating research, practice, and policies

    €220

Is this helpful?

Survey

Survey to collect feedback on the helpfulness of this page.

Survey

Survey to collect feedback on the helpfulness of this page.