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  • Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
    Maximilian Stieler
    978-3-319-45596-9
    2017
    Edition 1
    • Presents the full proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
    • Identifies new insights and explores the customer experience in the field of marketing
    • Includes research from various areas of marketing such as consumer behavior, strategic marketing, marketing theory, international marketing and services marketing
    €578 €520
    10% OFF

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