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Hybrid Practices in Moving Image Design

Methods of Heritage and Digital Production in Motion Graphics

Iain Macdonald

978-3-319-41375-4

2016
Edition 1
- Provides a new context for design pedagogy and creative industries studies that challenges the digital orthodoxies in creative media and practice
- Examines the conditions of production from a political economy perspective and highlights the conflict of cultural change using an example from within the BBC during the 1990s
- Draws on recent interviews with world-leading motion graphic designers, Oscar-nominated visual effects supervisors and moving image artists
- Moving image design is a developing research field, not just for practice-based academics and professionals, but also scholars in the field of film and media studies
€110 €99
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