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  • An Asian Perspective
    Sanjit Kumar Roy; Dilip S. Mutum; Bang Nguyen
    978-3-319-32970-3
    2017
    Edition 1
    • Presents unique case studies from the services sector in emerging markets with up to date and relevant marketing issues
    • Develops an in-depth understanding of the service management and marketing principles in the context of emerging economies
    • Each case study is accompanied by discussion questions and assignments to be used in the classroom discussions

    €419

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