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  • Why do we 'like'? Explaining individual behavior on the social net.
    Vincent F. Hendricks; Pelle G. Hansen
    978-3-319-32765-5
    2016
    Edition 2
    • Presents insights from social psychology, behavioral science, game theory, philosophy, logic, and economics
    • Terrific explanations with recognisable, humorous, and disconcerting examples of how your opinion is being formed online
    • Shows how social media is used to enlighten but also manipulate people, opinions, and markets
    €74 €67
    10% OFF

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