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  • Case Studies on Strategy, Marketing, and Branding
    Christiane Prange
    978-3-319-29139-0
    2016
    Edition 1
    • Presents a unique compilation of up-to-date cases that give broad insight in major success factors when entering China
    • Offers insights from well-known and niche market companies, and their challenges
    • Focuses on specific marketing, positioning, and branding issues relevant for the Chinese market
    • Links practical problems with tools for analysis

    €140

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