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  • Using the Social Web for Branding and Marketing
    Francisco J. Martínez-López; Rafael Anaya; Rocio Aguilar; Sebastián Molinillo
    978-3-319-24826-4
    2016
    Edition 1
    • Introduces the concept of online brand communities, together with a wealth of examples
    • Embeds the social web in a marketing and e-commerce context
    • Includes a dedicated chapter on value creation through online brand communities
    • Includes supplementary material: sn.pub/extras

    €419

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