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  • A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
    Pierre Mora
    978-3-319-24481-5
    2016
    Edition 1
    • Introduces a toolbox featuring the 10 easiest to apply and most efficient ways to differentiate and position a wine
    • Presents 30 case studies on brands and regions from the real wine world
    • Provides an up-to-date global wine market overview from 15 countries in the world

    €114

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