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  • eBook:Fundamentals of Service Systems

    Fundamentals of Service Systems

    Jorge Cardoso; Hansjörg Fromm; Stefan Nickel; Gerhard Satzger; Rudi Studer; Christof Weinhardt
    978-3-319-23195-2
    2015
    Edition 1
    • Integrates seamlessly the fields of service innovation, design, semantics, analytics, optimization, co-creation, markets, and research
    • Each chapter includes a review section with questions, a project description, a list of key terms, and further reading
    • Includes a preface written by Jim Spohrer, the Director of IBM Global University Programs and driving advocate of the Service Science, Management and Engineering initiative
    • Enables training of T-shaped professionals who must have a deeply developed specialty area (e.g., business management or computer science) as well as a broad set of skills and capabilities in the field of services (e.g., service design and optimization)
    • A companion website provides additional materials and activities to help lecturers use the text in their teaching and to help students practice and reinforce their learning independently
    • Includes supplementary material: sn.pub/extras

    €419

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