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  • A Casebook on Asia’s Global Market Leaders
    Rien Segers
    978-3-319-23012-2
    2016
    Edition 1
    • Revisits multinational management strategy with a renewed focus on Asian market leaders
    • Presents a case-based analysis of topics, with cases from companies such as Alibaba, Lenovo, Panasonic among others
    • Touches upon corporate entrepreneurship, Triple Helix, and HR challenges
    • Explains the success paths of recent Asian market leaders

    €419

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